Advertising
ATLIS has broad experience in advertising design, production and development primarily for printed directories and buyers guides but extending into interactive Web and CD brochures and electronic catalogues. Through the years ATLIS has produced literally thousands of ads for a variety of media.
ATLIS's approach stresses a high level of quality control and attention to customer requirements. This is enhanced by a collaborative environment that includes our production facility, the publisher and the advertiser.
By using electronic tracking and dissemination tools for composed ads, ATLIS creates efficiencies in the ad approval process and ultimately in the incorporation of advertising into the published product.
Combined Skills
ATLIS has a highly trained design and production staff in our Camp Hill, Pennsylvania facility as well as a development staff in Silver Spring. This combination of creative and production expertise with systems integration and application development acumen provides great advantages to publishers that require quick and efficient turnaround for large quantities of ads.
Automating the Ad Management Process
Our systems enable publishers to track, manage and automate the entire advertising process from receipt of digital or hard copy artwork through production of the printed product. Our developers have built a host of tools and applications that enhance ad management including complex tracking systems, ad contract modules, automated proof posting, integrated proof labeling systems and web catalogue applications.
The Value of Customer Service
Advertising is often the primary revenue source for printed directories and buyers guides. ATLIS recognizes that customer service, especially at book closing is critical to a publisher's success. Our understanding of the directory print cycle and the publisher's objective of maximizing ad count means that we adjust and gear up to meet the requirements at crunch time. Comprehensive reporting capabilities, additional staffing and strong commitment to the project contribute to a successful and profitable product.
