PEAMAD
PEAMAD (Premium Electronic Ad Makeup Database) is an application for creating and managing electronic ads, catalogues and brochures. It combines aspects of digital assets management, content creation, workflow and automated site management. PEAMAD is thus an effective solution for clients that manage e-commerce sites requiring frequent site updates and tracking of advertising content.
Collaborative Workflow
PEAMAD is designed to integrate collaborative elements of content creation across several different departments and in most cases locations. Sales departments submit insertion orders, graphic design departments load and codify web graphics, ad copywriters update ad copy and webmasters integrate the content into the website. All this activity takes place under application control to ensure consistent adherence to production and design requirements.
WSIWYG Templates
PEAMAD users work in WSIWYG templates that enforce style and layout rules for creation of content. Tagging conventions and insertion instructions are also built in to produce valid and well formed HTML, XML, RTF, ASP or SSI pages based on site specifications. Users thus manage advertising programs on an account or program level to update and maintain a professional catalogue or ad driven website.
Advertising, marketing and production managers can administer and monitor their advertising programs with assurance that production personnel are creating consistent content according to company or program requirements.
PEAMAD features include:
- Easily accessed Web interface
- Multiple Templates for online catalogues, ads and brochures
- Intuitive WSIWYG editing environment for ad creation.
- Rule based methodology for consistent content look and feel
- Administrative controls for Review, Approval and Publish
- Multiple export options to HTML, XML, RTF, ASP or SSI
- Custom Scripting capabilities
- Optional integration with COTS content management applications
